Our book in progress…

RECLAIM is the long-form investigation that grounds the Reclaim Method and the broader work of Behaving Badly HQ. It examines what happens when capable humans are asked to function inside systems built on contradiction, acceleration, and misaligned demands.

Modern work is not just demanding more of people. 

It is demanding things that quietly contradict one another. Be adaptable, but never slow down.
Take ownership, but do not overstep. Be authentic, but read the room.
Care deeply, but do not burn out.

Many capable, thoughtful people sense that something is off, but struggle to name it. They are not failing. They are responding to environments that no longer make coherent sense.

RECLAIM investigates this loss of orientation. Not as a motivation problem. A skill problem. Not as a resilience gap. But as a systemic breakdown between human design and modern work structures.

This book examines how modern organizational systems evolved faster than their capacity to support human sense-making.

As systems scale, accelerate, and optimize for output, contradiction becomes structural rather than accidental. The burden of coherence is quietly transferred to individuals, who adapt, compensate, perform, and absorb tension in order to keep work moving.

The resulting behaviors often look irrational, disengaged, or absurd. They are not.

They are predictable responses to incoherent conditions.

This is not a productivity manual.
This is not a mindset manifesto.
This is not a call to optimize yourself harder.

The goal is not to help people endure incoherence better.
The goal is to help them recognize it, understand it, and reclaim their bearings within it.

This work is grounded in:

• Behavioral patterns observed across modern organizations
• Long-form investigation into how adaptation starts to cost more than it gives back
• Research, field observations, and lived experience from inside contemporary work systems

The writing connects individual experience to larger patterns, without flattening either.

Artificial intelligence did not create the disorientation people feel at work. 

It exposed it. 

As systems accelerate, contradictions become harder to ignore. The pressure to perform, adapt, and comply is increasing faster than our capacity to make sense of it. 

RECLAIM exists to name that moment clearly.

RECLAIM is currently being written.

This page exists to:

• Publicly name the investigation
• Anchor the thinking behind ongoing essays and reports
• Allow readers to follow the work as it develops

There is no launch date announced yet. There is no preorder. This is the beginning of a longer arc.

If this question resonates with you, you can receive occasional updates as the thinking evolves. You will not receive marketing noise. Only material directly related to this investigation.