BBHQ Manifesto

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As kids, we made sense of the world through play, experimenting, imagining, 

making things up, learning through curiosity and chaos.

Then we grew up and discovered that humour could still steady a room:

a cracked smile between impossible deadlines, a laugh that made the hard day human again. 

But somewhere between becoming “professional” and becoming efficient, 

we misplaced the parts that made us whole.

We learned to shrink, compartmentalize, flatten, and polish until 

only a fraction of us was allowed to walk through the door.

We built systems that rewarded the fraction and quietly punished the rest.

Now something is shifting.

The Bureau calls it The Whole Human Reclamation.

The moment we stop outsourcing our intelligence to systems and start reclaiming the parts of ourselves we left behind:
empathy, imagination, discernment, courage, connection, humour.

We believe in serious play. 

The practice of bringing curiosity, body, and emotion
back into how we think, work, and lead.

Because play isn’t escape; it’s access in.
It’s how we engage the full spectrum of human intelligence emotional, social, creative, and cognitive.

We’re not anti-AI.
We’re anti-amnesia.
We’re here to remember and reconnect people to what human intelligence feels like in a body.

We built organizations so optimized they forgot who they were for. 

We automated reflection, monetized meaning, and branded empathy for quarterly use. 

We ranked analytic intelligence above every other kind and called that evolution. 

We live from our left brain far more than our right and access only a thin slice of the intelligence we possess.

But the instincts we buried; our humour, our sensitivity, our imagination, our weirdness, are exactly what we need
to navigate the absurdity we built
and resolve the human challenges of today.

We believe humour in the workplace is rebellion.
Laughter is our protest sign.
Satire is our superpower.

Because you can’t change what you can’t first laugh at.
Breaking rules isn’t the problem.
Breaking people is.

So we choose to Behave Badly Better.
Not to disrupt for the sake of it, but to bring the whole human back into rooms
that only ever made space for a fraction.

So here’s to the ones who roll their eyes in meetings, 

who feel the culture before they can articulate it, 

who see the absurdity no one wants to name.

Here’s to the ones who refuse to shrink anymore.

Welcome to BBHQ.
Where whole humans come to reclaim what the system forgot.
Giddy up.