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filler@godaddy.com

BBHQ research currently spans multiple inquiry lines, including Workplace Absurdities Research and early-stage Behavioral Labs focused on judgment, orientation, and decision-making under complex conditions.

We are conducting research labs focused on identifying early signals of strain in judgment, orientation, and decision-making.
Satirical Sensemaking Labs are designed to:
They are not training sessions, audits, or interventions.
These labs bring together field observations from across various industries, sectors and countries as satire and humour phrases and style differs culturally.
The purpose is to surface patterns before breakdowns become visible.

This research examines how judgment, coordination, and orientation shift across individual, team, and organizational levels under sustained pressure.
Individual
What people start doing, saying, or suppressing just to stay oriented.
Team
How coordination, decision‑making, and trust quietly distort over time.
Organization
How structures, incentives, and rhythms reinforce behavior they never intended to create. Nothing here is framed as failure. Everything here is framed as response.

Research outputs and sensemaking artifacts emerging from these inquiries include:
Most change efforts focus on behavior. This investigation focuses on what behavior is responding to.
When systemic strain go unnamed or not addressed:
Naming these patterns restores perspective before action.
Orientation comes first.
This work is for:
Q1 Inquiry: Orientation
What are people experiencing and signaling right now that has not yet been named?
This investigation remains open. Patterns are still forming. Signals are still arriving.
If something here feels uncomfortably familiar, that is the point.
Nothing is wrong with you. Something is worth examining..
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