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    • InSpark Group
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InSpark Group

Overview

InSpark Group Inc. was established in 2005 and has provided leadership development, executive coaching, and organizational advisory services across North America and internationally. Over the past two decades, the company has worked with senior leaders, transformation teams, and institutions navigating growth, change, and complexity. A sample of clients is listed below.

 

InSpark is a research and advisory on systemic drift, organizational sensemaking, and early signal detection in complex operating environments. We develop diagnostic frameworks that help organizations detect emerging misalignment between strategy, governance, incentives, and operational reality before these tensions appear in performance indicators.


In recent years, the work has evolved toward a focused emphasis on orientation capacity, structural coherence, and executive decision environments under increasing systemic pressure.


Who We Are

InSpark Group Inc. is a Canadian incorporated company that delivers executive briefings, practitioner certification programs, and organizational engagements focused on orientation capacity and structural coherence under complexity. 


Relationship to BBHQ

InSpark Group Inc. is the incorporated parent company of Behaving Badly HQ (BBHQ). All executive briefings, certifications, and contracted engagements are delivered and invoiced through InSpark Group Inc.

  

Behaving Badly HQ (BBHQ) serves as the observational research initiative supporting this work, documenting recurring workplace contradictions that inform the development of the absurdity signals framework.


Services Delivered Through InSpark 

  • Practitioner Programs
  • Strategic Engagements - public speaking
  • Institutional Partnerships
  • Organizational Absurdity Research Program 


Intellectual Property & Publishing

Behaving Badly Books is the publishing imprint of InSpark Group Inc., established to support the development of research reports, field manuals, and book-length works focused on orientation capacity and systemic coherence. 


Governance & Structure

At the heart of my work is restoring the conditions that allow people to stay whole inside demanding systems. So joy, meaning, and connection are not quietly stripped away. So people can contribute fully without losing themselves. So work does not require shrinking in order to survive.


Ultimately, this work is about helping people live and work with greater coherence, dignity, and humanity, even inside complexity.

Logo of InSpark Group with a star element.

InSpark has been in business for over 20 years providing coaching and consulting services.


Select Clients We've Worked With

BBHQ™ and Behaving Badly HQ™ are trademarks of The InSpark! Group 

All rights reserved. © 2026

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