Behaving Badly HQ
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What is BBHQ?

Behaving Badly Better.

Behaving Badly HQ™ is a creative research studio that studies how modern work fractures human identity and what it takes to bring people back to themselves.


We investigate the rituals, pressures, expectations, and hidden patterns that make good humans act strangely at work. Through satire, behavioral insight, and reflective storytelling, we turn everyday absurdities into clarity people can actually use.


Inside BBHQ, our divisions work together to explore, decode, and publish what it means to stay human in systems that constantly pull us apart.


If you want to see what our field agents are discovering, explore the Bureau’s ongoing investigations in The Brief.


If you want the philosophical backbone behind our work, read the BBHQ Manifesto below.
It's the why behind everything we study, create, and release.

Read our --> Manifesto

About Our Bureau

If you want the Bureau’s monthly investigation into why humans behave the way they do at work, subscribe to The Deep Dive. 

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Inside BBHQ

The Bureau of Behaving Badly

Where real humans meet real systems.

The Bureau is BBHQ’s research engine. 

Field agents (you and us) collect real-world stories, workplace rituals, emotional signals, and behavioural clues from everyday life. 


We study how people cope, adapt, lose the plot, and try again inside systems that weren’t built for full, coherent humans.


Every meeting, memo, micro-move, and meltdown becomes data.
Every pattern becomes insight.
Every insight becomes a clue for what modern work is really doing to us and what it could become.

The BB Institute (Coming Soon)

Where human systems meet whole-self practice.

 The Institute is the applied side of the BBHQ universe.


This is where research turns into tools, labs, simulations, workshops, and leadership programs designed to help people stay human in environments that pull them apart.


Launching in 2026.

Stay tuned —  Contact us for updates.

The Editorial Office

The Editorial Office

 Where observation becomes insight and satire becomes truth.

The Editorial Office transforms the Bureau’s findings into essays, reports, visuals, and narrative pieces that make modern work legible (and laughable).


This is BBHQ’s creative publishing studio. 


The home of The Brief, The Deep Dive, Reports, Field Manuals, and Field Tales.


Where chaos becomes clarity, and absurdities become meaning.

Read The Deep Dive

Subscribe to The Deep Dive Briefing for our latest field reports, stories, and insights 

from inside modern work. It’s how thoughtful humans learn (and laugh) together 

one workplace absurdity at a time.

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BBHQ™ and Behaving Badly HQ™ are trademarks of The InSpark! Group. 

All rights reserved. © 2025 

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